Jim Adlington -

...now hooked on CoolBoard.

Jim has been an avid Skier since he was 10, and has gone on to make something of a career of it.

Sponsored by a host of top names including Salomon Skis, Oakley Eyewear, Oakley Clothing, Ignite Beanies and Ellis Brigham

Avoiding the rigidity of the competitions, Jim has made his name skiing for kicks whilst looking damn stylish.

This has led him to appear on numerous front covers of many top Skiing titles, and his grace and tenacity has filled many a spread, encouraging all of us to get off are bums and onto the slopes.

Having been a carefree ski bum most his life, Jim's just found the wonders of CoolBoard -

- 'it... its, i, i, i, it fooking is the ultimate balance board init' stammered out of his mouth one day whilst grinning and wobbling about on his CoolBoard.

He's been doing seasons for over 10 years now, with just one off due to an injury, and keeps himself happy over the summer surfing and climbing.

In all this time Jim has never found anything that works your balance and core as much as CoolBoard - and that's why he's all over it now, getting his lazy summer body back into winter condition.

And now for a little plug cos he's so nice... Jim is starting a skiing brand - Planks, he's got some dead cool t's and there's plenty more to come... check Planks out on FaceBook, and keep an eye out for the website which he says is coming soon...

                
                

                  
                  

all skiing photos courtesy of soulsports, so thanks very much...